We generated 15 leads in a month for Victoria James Recruitment through outbound

The Strategy

• Lead Sourcing: The target list was built from Apollo and qualified in Clay, so the accounts entering the sequence were checked against fit before anyone was contacted rather than after.
• Data Enrichment: Everything ran through Clay, where each record was enriched with the data points that mattered for that specific account rather than a generic firmographic set.
• Copywriting: Messaging changed according to the signals that actually predicted fit: the region a company operates in, the hiring signals showing which roles they were actively recruiting for, whether they had recently raised funding, and the region they were hiring into. A business staffing up after a raise received a different message from one hiring steadily in a single market — so the opening line reflected something true about that company rather than a template with a name merged into it.
• Sequencing: Campaigns ran across email through Smartlead and LinkedIn through HeyReach in parallel, so the same account was touched on two channels without either being over-used.